Charcoal
Our dark. Blocks, backgrounds, headlines and body text.
- HEX
- RGB
- HSB
- CMYK
Our logo
Using our logo
We are very proud of our logo. Follow these guidelines to ensure it always looks its best. Our logo is the combination of a mountain range with a lightning bolt through the peak and a bold, wide SELKIRK wordmark, for a look that is rugged, clean and precise.
Our logo can be used in the following four (4) styles. Each one comes in black, for white and light backgrounds, and in white, for charcoal and other dark backgrounds.
1. Badge Main logo
Our main badge logo is the full version of our logo. Use it first, anywhere people may be meeting Selkirk Electric & Integration for the first time.
Black
For white and light backgrounds.
White
For charcoal, gray and dark backgrounds.
2. Stacked
The mountains above the name, without the ring. Use this version on digital and printed material where the main logo doesn't fit the space.
Black
For white and light backgrounds.
White
For charcoal, gray and dark backgrounds.
3. Horizontal
The mountains beside the name. Use this version in wide, short spaces such as a website header, an email signature or the side of a truck.
Black
For white and light backgrounds.
White
For charcoal, gray and dark backgrounds.
4. Icon
Use the icon in small spaces where the Selkirk Electric & Integration name would be too small to read, such as a social profile picture, a hat or a website tab.
Black
For white and light backgrounds.
White
For charcoal, gray and dark backgrounds.
Metallic, for special pieces
Each style also comes in a metallic finish. It is made for charcoal and other dark backgrounds. For everyday work, use the black or white logo.
Backgrounds
Using the logo on color
The black logo is for white and light backgrounds. On dark or colored backgrounds, use the white version. These are the preferred background colors.
Wireframe
The parts of our logo
Every piece has a job. The other logo styles are these same parts, rearranged by our designer. Don't rearrange them yourself.
- 1IconThe mountain range with a lightning bolt through the peak. Also used by itself.
- 2NameSELKIRK, in bold, wide capitals.
- 3DescriptorElectric & Integration, set under the name.
Exclusion zone
Give the logo room
Keep clear space on every side of the logo equal to one third the height of the icon, measured from the top of the peak to the bottom of the mountains. Nothing else enters this space: no text, photos or page edges.
Minimum size
How small it can go
Below these sizes the details fill in and the name gets hard to read. If the space is smaller than these, switch to the icon.
Logo misuse
What not to do
The logo should always look the same. Don't change it, add to it or rearrange it.
Our colors
Using our colors
This primary palette should be used on all branded materials. These colors are the foundation of our brand.
Steel gray
Our accent. Thin bars, labels and supporting text.
- HEX
- RGB
- HSB
- CMYK
White
Our space. Most of every page, and the logo on dark backgrounds.
- HEX
- RGB
- HSB
- CMYK
How much of each color
A rough guide to the balance on a finished piece.
WhiteMost of the spaceCharcoalBlocks and textGrayA touch
Readable color pairs
Use these pairs for text. Each one has been checked so the words are easy to read.
Good for any text
AaCharcoal on white
AaWhite on charcoal
AaSteel gray on white
AaWhite on steel gray
Headlines and large text only
AaSteel gray on charcoal
AaCharcoal on steel gray
Our fonts
Fonts
We use the Ethnocentric typeface paired with Modius Extended. Together they give us a wide, steady, technical look.
Ethnocentric
Our headline font. Wide and bold, in capitals only. Use it for headlines and short display lines.
The font file is in the brand package. Ethnocentric is made by Typodermic Fonts.
CapitalsABCDEFGHIJKLM NOPQRSTUVWXYZ
Numbers and symbols0123456789 & ! ? @ # $ % ( ) + . ,
Modius Extended
Our secondary font, for subheads and supporting text.
The Modius Extended font file is not in the brand package, so it is not shown here. Until it is added, use Lexend Exa in its place. It is a stand-in, not the brand font. Free from Google Fonts.
Stand-in: Lexend Exa · capitalsABCDEFGHIJKLMNOPQRSTUVWXYZ
Stand-in: Lexend Exa · lowercaseabcdefghijklmnopqrstuvwxyz
Stand-in: Lexend Exa · numbers and symbols0123456789 & ! ? @ # $ % ( ) + . ,
Lexend
For paragraphs and other long reading text, where an extended font would be too wide to read comfortably.
Free from Google Fonts. This guide is set in Lexend.
CapitalsABCDEFGHIJKLMNOPQRSTUVWXYZ
Lowercaseabcdefghijklmnopqrstuvwxyz
Numbers and symbols0123456789 & ! ? @ # $ % ( ) + . ,
Type in use
How a label, headline and paragraph look together.
Hayden, Idaho
Custom homes. Commercial builds. Whole-home integration.
Paragraphs are set in Lexend in charcoal or steel gray, with comfortable space between the lines so they are easy to read on a phone.
- HeadlinesEthnocentric, capitals, in charcoal or white. Short and direct.
- Subheads and labelsThe secondary font, in wide small capitals for labels.
- When our fonts aren't availableOn a website that can't load Ethnocentric, use Michroma in capitals. In email, use Arial.
Which file to use
The right file for the job
Every file is in the brand package, sorted by style, then color, then Digital or Print. When someone asks for "the logo", this is what to send.
Website and emailHorizontal or badge, black
SVG or PNGSocial profile pictureIcon
PNG of the white icon, centered on charcoalPrinting (cards, flyers, yard signs)Badge or stacked
PDF. Printers prefer it.On charcoal, gray or a photoAny style, white
SVG or PNGShirts, hats and embroideryBadge, stacked or icon
PDF or Illustrator for the print or embroidery shopTrucks, trailers and signsHorizontal or badge
PDF or IllustratorThank you
Questions?
If you have trouble with anything in this guide, are missing files from your brand package, or aren't sure a piece fits the Selkirk Electric & Integration brand, text bahlr at 208.966.2400.
Social media
Placing the logo on social media
Use the icon as the profile picture and a white logo in the banner. Ensure the logo has space on all sides.